In his current position, Josu leads the Business Development team a spart of Sales organization for SSAB Europe division. Covering Market intelligence, Business innovation, Marketing, Mobility BD team, Technical project development and support. In addition he’s deeply engaged in SSABs Fossil Free transformation and Zero emission product strategy and deployment. Josu has long business experience in sales management of steel companies moving upstream from construction, processing and distribution, trading, and production. He transformed a local construction business into an international one; created and built different operations in Spain and replicated a similar success story in America, implementing Ruukki’s Special steel strategy. He has integrated SSAB Europe product portfolio after the merger to America and lead the division’s flat sales activities in Central Europe. He believes that environmental Sustainability will be the main driver shaping Europe’s future economic development in the coming decade. The expected change in market conditions shall spark development of resource and energy efficient applications in Europe, creating new opportunities for the steel industry. Josu holds a Bachelor of Engineering Honors degree in Mechanical Engineering by McGill University (1991), and Executive MBA by UAP (1993), and an MBI (Masters in Business Innovation) from Deusto University (2020)